publication . Bachelor thesis . 2010

Viral Marketing and Academic Institution

Koktová, Silvie;
Restricted Czech
  • Published: 01 Jan 2010
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
This bachelor thesis examines modern and constantly developing kind of internet marketing -- the so called viral marketing. It deals with its origin, principle, process, advantages and disadvantages, types of viral marketing and presumptions of creating successful viral campaign. The aim of the theoretical part is especially the understanding of viral marketing as one of the effective instruments of contemporary marketing. In this theoretical part the thesis also elaborates a marketing school management and what creates the base for the practical part. The practical part focuses on research of usage of viral marketing in the area of academic management. The thes...
Subjects
ACM Computing Classification System: GeneralLiterature_MISCELLANEOUSComputerApplications_COMPUTERSINOTHERSYSTEMSComputingMethodologies_PATTERNRECOGNITION
free text keywords: word-of-mouth marketing; virální marketing; viral marketing; marketingové řízení školy; marketing school management
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