Viral Marketing and Academic Institution

Bachelor thesis Czech RESTRICTED
Koktová, Silvie;
(2010)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: word-of-mouth marketing; virální marketing; viral marketing; marketingové řízení školy; marketing school management
    acm: ComputingMethodologies_PATTERNRECOGNITION | ComputerApplications_COMPUTERSINOTHERSYSTEMS | GeneralLiterature_MISCELLANEOUS

This bachelor thesis examines modern and constantly developing kind of internet marketing -- the so called viral marketing. It deals with its origin, principle, process, advantages and disadvantages, types of viral marketing and presumptions of creating successful viral... View more
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