publication . Master thesis . 2017

Podnikatelský plán na eSports bar

Frajt, Matěj;
Restricted Czech
  • Published: 01 Jan 2017
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
The aim of this masters thesis is to demonstrate a business plan tailored for an eSports bar located in Prague, which consists of three sections. Theoretical part introduces the reader basic terminology of entrepreneurship, environment of small and medium enterprises and the structure of a business plan, realization of which is the subject of practical part. Methodical part deals with a primary marketing research. The main purpose of the thesis is to evaluate the feasibility and the viability of the project.
free text keywords: analýza rizik; marketingový plán; financial analysis; bar; customers analysis; finanční analýza; malé a střední podniky; analýza zákazníků; podnikání; zakladatelský rozpočet; competition analysis; small and medium enterprises; risk analysis; podnikatelský plán; analýza konkurence; entrepreneurship; founding budget; business plan; eSports; marketing plan
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