Research on the perception of Skechers brand product design viewed by generation Y

Bachelor thesis Czech RESTRICTED
Nováková, Michaela;
(2016)
  • Subject: sports shoes; product; generace Y; vnímání; shopping decision-making; produkt; generation Y; perception; design; nákupní rozhodování; sportovní obuv; Skechers
    mesheuropmc: otorhinolaryngologic diseases | technology, industry, and agriculture | musculoskeletal diseases

Title: Research on the perception of Skechers brand product design viewed by generation Y Goals: The main goal of the bachelor thesis is to find how generation Y perceives the sports shoes design of Skechers brand. To determine, which design factors are the most importa... View more
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