Implementace marketingového mixu Prague City Golf Club

Bachelor thesis Czech RESTRICTED
Čmakal, Tomáš;
(2012)
  • Subject: marketingový mix; marketingová strategie; positional analysis; Marketing; marketing služeb; marketing strategy; marketing of services; situační analýza; marketing mix

Title: Marketing mix implementation of Prague City Golf Club Objective: Analysis of marketing mix of the golf resort Prague City Golf Club and addresses proposals for its further improvement Methods: PEST analysis SWOT analysis Porter five forces analysis In-depth inter... View more
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