Destination Marketing and Management

Master thesis Czech RESTRICTED
Kocková, Jitka (2009)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: destinační marketing; tourism; destinační management; destination marketing; cestovní ruch; destination management
    acm: ComputerSystemsOrganization_COMPUTER-COMMUNICATIONNETWORKS

Work presents the theoretical aspects of destination management and marketing. It defines the destination management and sustainable development of tourism. The work is applied to destination management and destination marketing in region Sokolovsko. For this destiaci i... View more
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