publication . Master thesis . 2009

Destination Marketing and Management

Kocková, Jitka;
Restricted Czech
  • Published: 01 Jan 2009
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
Work presents the theoretical aspects of destination management and marketing. It defines the destination management and sustainable development of tourism. The work is applied to destination management and destination marketing in region Sokolovsko. For this destiaci is proposed marketing strategy and marketing mix.
Subjects
ACM Computing Classification System: ComputerSystemsOrganization_COMPUTER-COMMUNICATIONNETWORKS
free text keywords: destinační marketing; tourism; destinační management; destination marketing; cestovní ruch; destination management
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