publication . Bachelor thesis . 2016

Humour in advertisement

Melounová, Lenka;
Restricted Czech
  • Published: 01 Jan 2016
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
The Bachelor Thesis Humour in advertisement is focused on creating humorous advertisements. The Thesis is divided into theoretical and practical part. The theoretical part is about advertisement, psychology of advertisement, emotions and emotional appeals that are used in advertising, primarily appeal humour. The practical part includes analysis of the survey focused on the effectiveness of humour in advertisements, analysis of selected campaign and the results of own survey.
Subjects
ACM Computing Classification System: ComputingMilieux_MISCELLANEOUSComputingMilieux_PERSONALCOMPUTING
free text keywords: emotion; humor; humour; reklama; emoce; emocionální apel; advertisement; emotional appeal
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