Charakteristika poptávky po energetických nápojích

Bachelor thesis Czech RESTRICTED
Svoboda, David;
(2017)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: marketingový mix; energy drink; poptávka; energetické nápoje; demand; marketing mix

Abstract: This thesis deals with the demand for energy drinks. The aim of this paper is to examine the characteristics of the demand. The theoretical part will deal with the explanation of the terms and describe the basic factors that determine the demand. The theoretic... View more
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