Abstract: This thesis deals with the demand for energy drinks. The aim of this paper is to examine the characteristics of the demand. The theoretical part will deal with the explanation of the terms and describe the basic factors that determine the demand. The theoretical part will also include the marketing mix, which is a function of the demand and the practical part of this work. In the practical part I will try to analyze current demand for energy drinks by means of a questionnaire.
free text keywords: marketingový mix; energy drink; poptávka; energetické nápoje; demand; marketing mix, Marketing; Poptávka; Energetické nápoje; Energy drink; Demand