Franchisingový projekt Hračky Modré z nebe
- Publisher: Vysoká škola ekonomická v Praze
franchisor; franchising; franchisant; Hračky Modré z nebe
The diploma thesis contains a description of the situation in franchising in the Czech Republic. The main part is focused on a franchising system and future strategy of the project Hračky Modré z nebe. It presents the company Eltsen a.s. which wants to realize the project in the future, its historical development and current situation. The thesis describes the way which the company would like to choose to be able to realize whole project.