publication . Master thesis . 2010

Photography as a Business

Jirsák, Jakub;
Restricted Czech
  • Published: 01 Jan 2010
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Increasing speed Internet access, technical progress in digital photography and globalization opened up a new business market with stock photography. The aim is to analyze this market from the photographer's point of view and describe his marketing opportunities. The first chapter analyzes the microstock photography market. The second chapter describes the photographer's marketing mix and marketing planning. The third part evaluates microstock customer behavior and requirements based on quantitative market research of the selected target group. The last part is dictionary to familiarize with the terminology used in microstock photography business.
ACM Computing Classification System: ComputingMethodologies_IMAGEPROCESSINGANDCOMPUTERVISIONGeneralLiterature_MISCELLANEOUS
free text keywords: customer buying behavior; fotografování; marketing; photography; microstock; mikrofotobanka; marketing research; spotřebitelské nákupní chování; marketingový výzkum
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