Private Labels

Bachelor thesis Czech RESTRICTED
Kolmačková, Zuzana;
(2013)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: brand strategy; privátní značky; distribuční značky; vlastní značky maloobchodníků; distribution brands; Private labels; Aspius

This Bachelor Thesis titled Private labels deals with distribution strategy based on the introduction of private labels especially in retail chains. At the beginning it is focused on the general concept of private label offered by retailers, where is mentioned basic cha... View more
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