publication . Bachelor thesis . 2013

Private Labels

Kolmačková, Zuzana;
Restricted Czech
  • Published: 01 Jan 2013
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
This Bachelor Thesis titled Private labels deals with distribution strategy based on the introduction of private labels especially in retail chains. At the beginning it is focused on the general concept of private label offered by retailers, where is mentioned basic characteristics, history and structuring of distribution brands. Subsequently this thesis informs readers about the introduction of new special distribution brands, which focus primarily on the new consumption habits of customers. The practical part describes the specific relationship between a supply company and two retail companies, with an emphasis on comparing the logistics of the production and ...
Subjects
free text keywords: brand strategy; privátní značky; distribuční značky; vlastní značky maloobchodníků; distribution brands; Private labels; Aspius
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