Regulace venkovní reklamy v České republice

Master thesis Czech RESTRICTED
Coufal, Vojtěch;
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: visual pollution; reklama; advertising structure; regulace; venkovní reklama; outdoor advertising; regulation; reklamní zařízení; advertising; vizuální smog

Outdoor advertising constitutes a part of the public space and as such it affects all inhabitants. Outdoor advertising causes several negative effects, such as traffic hazard or visual pollution. Therefore, it raises a requirement for its effective regulation. The thesi... View more
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