publication . Master thesis . 2011

Cenová politika na Internetu se zaměřením na cenové agregátory

Pešek, Tomáš;
Restricted Czech
  • Published: 01 Jan 2011
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
The thesis deals with the impact of Internet features on the behavior of both consumers and online retailers aspiring to apply eligible online pricing and business strategies. Price is considered to be one of the most significant marketing policy factors, the importance of which is in highly competitive online market environment, compared to usual brick and mortar stores, noticeably amended. Online price comparison service delivered to public by so called shopbots/pricebots forced the e-shoppers to pay more attention to their pricing policies and competitors' business conduct. Moreover, shopbots gave to consumers an easily accessible platform for gathering produ...
Subjects
free text keywords: cenové agregátory; Internet; cenová politika; pricing strategy; pricebot; shopbot
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