publication . Master thesis . 2012

Návrh destinační karty pro destinaci Toulava

Drábová, Martina;
Restricted Czech
  • Published: 01 Jan 2012
  • Publisher: Vysoká škola ekonomická v Praze
The aim of this diploma thesis is to design a destination card for Toulava region. This region is located on the border of Central and South Bohemia. Theoretical part of the thesis is focused on theory of destination management and marketing. Destination cards are broadly speaking packages of tourism services, so the first part deals with this term a lot. Next chapter is focused on destination card principles and best practices in this field. The second part of the thesis occupies with an analysis of internal as well as external environment of the Toulava region. The last chapter deals with a design of the destination card itself and it is based on findings from...
free text keywords: destinační marketing; balíček služeb; package; destination card; návštěvnická karta; guest card; Toulava; destinační management; destination marketing; slevová karta; destinační karta; destination management
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