Ekologický marketing ve společnosti DM drogeriemarkt

Bachelor thesis Czech RESTRICTED
Bakalářová, Jana;
(2014)
  • Subject: Ekologický marketing; corporate social responsibility; ekologické označení; zelený marketing; Ecological marketing; green marketing; ecolabelling; greenwashing; environmental marketing; environmentální marketing; biopotraviny; organic food

The Bachelor's thesis entitled Green Marketing in DM drogeriemarkt company deals with the analysis of a new marketing approach/attitude also known as an environmental or green marketing, which has become very popular. The two preliminary chapters of my bachelor thesis a... View more
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