The Perception of the PUMA Brand in the Czech Market

Master thesis English RESTRICTED
Martínková, Kateřina;
(2017)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: marketingová strategie; vnímání značky; brand perception; PUMA company; společnost PUMA; marketing research; marketingový výzkum; marketing strategy

The ambition of this master thesis is to provide a deeper insight into a marketing strategy of the multinational company PUMA applied in the Czech Republic. Specifically, the thesis includes a survey of customers designed to examine the perception of the PUMA brand in t... View more
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