Social Media Marketing in Fast Moving Consumer Goods Industry

Master thesis English RESTRICTED
Huber, Markus;
(2014)
  • Subject: Facebook-marketing; sociální média rychloobrátkového spotřebního zboží; rychloobrátkové spotřební zboží; marketing na sociálních médiích

The aim of this master thesis is to analyze the social media engagement of the FMCGs (Fast Moving Consumer Goods) in Austria. The used methodologies are literature studies, Internet searches as well as internal data evaluations of the FMCG clients of a marketing agency.... View more
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