publication . Master thesis . 2011

Využití Google Analytics v eshopu

Zahradník, Jan;
Restricted Czech
  • Published: 01 Jan 2011
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
The present thesis focuses on a specific e-shop operating mainly within the Czech market and the ways it uses one of the most significant tools of web analysis -- Google Analytics. The aim of the thesis is an analysis of the key areas, i.e. visitor analysis, visitor sourcing analysis and content analysis. The problematic areas are based on these as well as recommendations and suggestions that should help, once these have been applied, improve the service quality leading to increased revenue and better competitiveness within the market.
Subjects
free text keywords: google analytics; internetový marketing; web analytics; internet marketing; webová analytika, Internetový obchod; internet marketing; e-shop; Internetový marketing; E-shop; Google Analytics; Webová analytika; web analysis
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publication . Master thesis . 2011

Využití Google Analytics v eshopu

Zahradník, Jan;