publication . Master thesis . 2009

Potenciál destinace Sokolovsko pro cestovní ruch

Kněžická, Lenka;
Restricted Czech
  • Published: 01 Jan 2009
  • Publisher: Vysoká škola ekonomická v Praze
Abstract
The aim of this work is to create a profound analysis of tourism potential of Sokolov region located in Western Bohemia, the region with long industrial history. There are described location and realization factors of tourism in this region with concrete examples, the current offer of tourism services is mentioned, new projects are brought to the attention and the success of the older ones is reviewed. The following part of this work is devoted to an introduction into theory of destination marketing and management with specification of its participants. The final part deals with investigation among local people, visitors and travel agencies which analysed their ...
Subjects
free text keywords: destinační marketing; tourism; cestovní ruch; the destination marketing; Sokolovsko; destinační management; Sokolov region; rekultivace; the destination management
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