publication . Master thesis . 2009

Management a marketing sportovní akce: ICF Slalom World Ranking Race Prague 2009

Kubričan, Lukáš;
Restricted Czech
  • Published: 01 Jan 2009
  • Country: Czech Republic
Abstract
Title: Management and marketing of sport's event: ICF Slalom World Ranking Race Prague 2009 Objectives: Present strengths and weaknesses of ICF Slalom World Ranking Race Prague 2009 based on analyse of recent years and present ideas for its improvement. Methods: Descriptive analysis, SWOT analysis and interview with expert. Results: Conclusion and advices for organizers of sport's events. Key words: Management, marketing, SWOT analysis, descriptive analysis, sport's event, canoe slalom competition, ICF Slalom World Ranking Race Prague 2009.
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