Analýza marketingové komunikace divize Abbott Diabetes Care, spol. Abbott Laboratories, s.r.o.

Bachelor thesis Czech RESTRICTED
Iblová, Mirka;
(2009)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Podpora prodeje; Reklama; Public Relations; Marketingová komunikace; Osobní prodej; Marketing Communication; Sales Promotion; Advertising; Komunikační mix; Personal Selling; Direct Marketing; Communications Mix

This dissertation discusses the analysis of marketing communication within Abbott Laboratories Ltd. division of Abbott Diabetes Care, which carry business within the market of pharmaceutical industry. Prior to the analysis, the focus is on the theoretical part of the tr... View more
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