publication . Bachelor thesis . 2008

Franchising jako moderní metoda vstupu na trh

Plešmídová, Dagmar;
Restricted Czech
  • Published: 01 Jan 2008
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
This essay describes the franchising as a form of entry to the market, its functioning, its advantages and its risks. Then, the devolopment and contemporary situation of franchising in the Czech republic are explained. In the second part, the franchise system Paneria is described.
free text keywords: franchisor; franchising; franchisant; Paneria
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