Analýza komunikace v procesu změny korporátní identity organizace

Master thesis Czech RESTRICTED
Blanková, Barbora; (2013)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: change management; corporate identity; corporate communications; komunikační mix; corporate design; communication mix

The topic of the thesis is a change of corporate identity of the company and role of communication during this process. There are components of corporate identity and relationship between corporate identity, image and reputation described in the thesis. Furthermore it i... View more
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