publication . Master thesis . 2011

Competitiveness Benchmarking of Tourist Destinations in the Czech Republic and Slovenia

Ricková, Karla;
Restricted English
  • Published: 01 Jan 2011
  • Publisher: Vysoká škola ekonomická v Praze
This diploma thesis deals with the benchmarking method and its practical use in continuous process of destinations' competitiveness enhancement. It describes the importance of tourism for destination's development and increasing need of its management, in order to become more competitive. Revealing the key factors of success that are created by destinations' competitive advantages enables destinations to keep or even to strengthen their position on the international tourism market. The main goal of the thesis is to apply the benchmarking method as a tool for an analysis and comparison of selected competitiveness factors of the Czech and Slovene tourist destinati...
free text keywords: Česká republika; Slovinsko; destination; destinace; Slovenia; The Czech Republic; competitiveness; konkurenceschopnost; benchmarking
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