publication . Bachelor thesis . 2015

Marketingové využitie Instagramu

Poláková, Lucia;
Restricted Slovak
  • Published: 01 Jan 2015
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
This bachelor thesis deals with the use of Instagram for marketing purposes. The theoretical part includes basic information about Internet, on-line marketing and social media, but it is mainly focused on Instagram, its principles, on the companies which are using this media and also on successful campaigns on Instagram. The practical part deals with activities of company Birell on Instagram and evaluates their marketing campaign led on this social media.
Subjects
free text keywords: social media; sociální síte; Instagram; campaign; marketing; kampaň
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