publication . Master thesis . 2011

Marketing plan of the Phyto CZ, Ltd. Company

Začal, Libor;
Restricted Czech
  • Published: 01 Jan 2011
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
The Goal of the Master's thesis is to create a marketing plan for a specific company. The first part contains chapters that capture the theoretical foundations needed to build a marketing plan. The practical part deals with the Phyto CZ, Ltd. Company which operates in the production and sale of food supplements. It contains the steps needed to develop a marketing plan. First, the company's marketing mix a selected elements of situational analysis are analysed, with the results of a questionnaire survey added. Subsequently, the company is recommended a set of objectives for the future, including a proposal of specific marketing procedures which could lead to their achievement.
free text keywords: marketingový mix; marketingová strategie; marketingový plán; Phyto CZ; doplňky stravy; marketing strategy; SWOT analýza; SWOT analysys; marketing mix; food supplements; marketing plan
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