publication . Master thesis . 2009

Communication strategy of recycling and collecting bottles

Slavinská, Lenka;
Restricted Czech
  • Published: 01 Jan 2009
  • Publisher: Vysoká škola ekonomická v Praze
Abstract
This thesis deals with communication in the field of Corporate Social Responsibility (CSR). It aims to analyse the relationship between marketing communication and CSR and to evaluate which tools of the communication mix are suitable for the communication of CSR and especially for the communication of recycling. It also deals with the fields of packaging in marketing, recycling, collecting and sorting the packages and sustainable development. Theoretical knowledge is applied on The Coca-Cola Company.
Subjects
acm: ComputingMethodologies_SYMBOLICANDALGEBRAICMANIPULATION
free text keywords: recyklace; corporate social responsibility (CSR); marketingová komunikace; recycling; obal; packaging; marketing communication; společenská odpovědnost firem
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