Hotel Marketing Strategy

Master thesis Czech RESTRICTED
Hykšová, Vendula;
(2010)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Strategic situation analysis; hotel industry; SWOT analýza; SWOT analysis; PEST analýza; Strategická situační analýza; lázeňství; spa; PEST analysis; hotelové odvětví
    acm: ComputingMilieux_MISCELLANEOUS

The Master's Thesis is focused on the hotel marketing strategy issue. The theoretical section summarizes information about an issue of strategic situation analysis and it also involves marketing tools with focus on the hotel and spa industry. The goal of this paper is t... View more
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