publication . Bachelor thesis . 2017

Strategicheskiy analiz predpriyatiy Nestle S.A

Nazarova, Daria;
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  • Published: 01 Jan 2017
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
The subject of the research of the bachelor's thesis is the organization and the application of individual tools of strategic analysis. The object of the research is the Nestle SA enterprise in Russia. The aim of the work is to study the tools of strategic analysis of the enterprise Nestle SA in Russia to develop proposals for improving the strategy. "Nestle SA" is the world's largest concern for food production. The company was founded in distant 1866, by the Swiss pharmacist Henri-Henry Nestle. The structure of the bachelor's work consists of an introduction, three chapters, a list of sources used, literature and applications. The first chapter describes the t...
Subjects
free text keywords: analýza; Strategie; analysis; strategy; enterprise; podnik
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