publication . Master thesis . 2012

Corporate culture and motivation of employees as a part of corporate strategy increasing company’s competitiveness

Chlupová, Petra;
Restricted Czech
  • Published: 01 Jan 2012
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
This master thesis combines corporate culture, corporate strategy, motivation and education of employees. Furthermore, there is also a focus on their interconnections. A real company Unicorn a.s. is presented in the second part -- owner's (Vladimír Kovář's) vision, goals and strategies. Moreover, there is introduced Unicorn's corporate culture, education of employees and human resources management. To check if the culture seems to be friendly and motivational to employees there was used a questionnaire among them. On the other hand, a few managers were interviewed -- if they are satisfied with the education level of their employees. The conclusions are summarize...
ACM Computing Classification System: ComputingMilieux_MISCELLANEOUS
free text keywords: Motivace zaměstnanců; Corporate Strategy; Unicorn a.s.; Vzdělávání; Corporate Culture; Firemní kultura; Education; Podniková strategie; Motivation of Employees
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