Analýza konkurence na trhu automobilů

Bachelor thesis Czech RESTRICTED
Bui Thanh, Hai;
(2017)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Porter´s 5 competition forces; Porterův model 5 konkurenčních sil; SWOT analýza; SWOT analysis; Strategic analysis; Strategická analýza; Pest analýza; Competition; Pest analysis; Konkurence

The aim of this work is to perform a competitive analysis of the company ŠKODA a. s. Using strategic analysis and based on the findings suggest recommendations to increase competitiveness. The bachelor thesis is divided into theoretical and practical part. It contains b... View more
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