The Marketing Strategy of Pötting’s Pharmacy Using the Marketing Tool Service Blueprint

Master thesis Czech RESTRICTED
Šilberská, Tereza;
(2015)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: marketingová strategie; Marketing v lékárenství; state regulations for pharmacy business; lékárenské řetězce; státní regulace v lékárenství; pharmacy marketing; service blueprint; reexporty léčiv; marketing strategy; pharmacy chains
    mesheuropmc: health care economics and organizations

The diploma thesis is focused on marketing strategy plan of a private pharmacy using service blueprint as a marketing tool. At the beginning the thesis deals with characteristics of specifics and state regulations of pharmacy marketing. Then the thesis analyses Czech ph... View more
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