publication . Master thesis . 2016

Viewers Motivations for Watching Beauty Videos on You Tube

Jiroušková, Dominika;
Restricted Czech
  • Published: 01 Jan 2016
  • Country: Czech Republic
The diploma thesis focuses on motivations for watching beauty videos on YouTube. The aim is to clarify why viewers watch amateur videos that communicate topics related to physical appearance. Assuming the audience as an active actor of media communication the thesis is based on uses and gratification theory. Viewers watch beauty videos consciously to meet their individual needs. Based on an analysis of eleven interviews with regular viewers of beauty videos this thesis reveals five categories of motivation. Beauty videos represent the source of information, the source of entertainment, the platform for communication with individuals with shared theme of interest...
ACM Computing Classification System: ComputingMethodologies_COMPUTERGRAPHICS
free text keywords: publikum; motivation; physical appearance; beauty; online community; fyzický vzhled; virtual community; YouTube; audience; krása; motivace; viewers; diváci; uses and gratifications theory; videoblog; síla sociálních vazeb; online komunita; strength of social ties; virtuální komunita; teorie užití a uspokojení
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