Viewers Motivations for Watching Beauty Videos on You Tube

Master thesis Czech RESTRICTED
Jiroušková, Dominika;
(2016)
  • Subject: publikum; motivation; physical appearance; beauty; online community; fyzický vzhled; virtual community; YouTube; audience; krása; motivace; viewers; diváci; uses and gratifications theory; videoblog; síla sociálních vazeb; online komunita; strength of social ties; virtuální komunita; teorie užití a uspokojení
    acm: ComputingMethodologies_COMPUTERGRAPHICS

The diploma thesis focuses on motivations for watching beauty videos on YouTube. The aim is to clarify why viewers watch amateur videos that communicate topics related to physical appearance. Assuming the audience as an active actor of media communication the thesis is ... View more
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