Direct Marketing Communication at SEAL Communication Company

Master thesis English RESTRICTED
Wachtler, Kamilla Dóra;
(2010)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: IT sektor; business-to-business komunikace; SEAL Communication; business-to-business communications; database marketing; email marketing; IT sector; direct marketing; databázový marketing

The appearance of the Internet and new, rapidly changing emerging online technologies have led to some fundamental changes in marketing -- especially direct marketing. Besides the growing popularity of the Internet, the appearance of databases and one-to-one marketing a... View more
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