Strategie firmy podnikající v oblasti prodeje (sortiment oděvy)

Master thesis Czech RESTRICTED
Vítek, Martin;
(2008)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: obchodní strategie; business strategy; retail; purchasing atmospere; nákupní atmosféra

Evaluation of business strategy of the company New Yorker. Analysis of the theoretical aspects of the business strategy and comparison with the real situation. Recommendations for actual business strategy improvement.
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