publication . Master thesis . 2014

Developing a business plan for Ski School Jasna

Dubovská, Jana;
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  • Published: 01 Jan 2014
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
The Master's Thesis analyses and evaluates the conditions for the Ski & Snowboard School Lúčky development in the Jasná Nízke Tatry ski resort as well as it illustrates specific steps and actions in the realistic business plan. Firstly, it introduces theoretical background of feasibility analysis, business model, and the business plan focusing on the importance and structure of each topic. Secondly, the thesis portrays the results of an empirical research conducted on the target audience that are together with the market analyses integrated into the business plan. At last, the business plan proposes marketing and financial projections that lead into final conclu...
free text keywords: Jasná Nízke Tatry; Podnikateľský plán; Business Model; Lyžiarska a snowboardová škola Lúčky; Ski & Snowboard School Lúčky; Podnikateľský model; Jasná Nízke Tatry ski resort; Business Plan
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