Marketing maloobchodu

Bachelor thesis Czech RESTRICTED
Demuth, Jan; (2012)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Billa; in-store komunikace; retail marketing; in-store communication

This thesis is about the situation of retail marketing in Czech republic, with a special focus on in-store marketing instruments and activities. The goal of this work is to evaluate the application of these marketing instruments in a specific retail store. This chosen s... View more
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