Mobilný marketing

Bachelor thesis Slovak RESTRICTED
Budzáková, Zuzana;
(2011)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: response rate; SMS kampane; Mobilný marketing; Mobile marketing; SMS campaigns

This bachelor thesis aims to introduce mobile marketing as well as the possibility of its use in marketing communications company, and to highlight the increasing importance and potential of mobile marketing nowadays. In addition, we purport to evaluate the effectivenes... View more
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