Utilizing of marketing research for marketing communication

Bachelor thesis Czech RESTRICTED
Bielová, Zuzana;
(2008)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Marketing communications; Marketingová komunikace; Marketing of educational institution; Marketing research; Marketing vzdělávacích institucí; Marketingový výzkum
    acm: ComputingMilieux_COMPUTERSANDEDUCATION

The subject of bachelor's thesis "Utilizing of marketing research for marketing communication" is analyze problematic of marketing communications in sector of educational services. The aims are potential clients of education. I will try to make out import of marketing r... View more
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