publication . Master thesis . 2015

Komparácia Banskej Štiavnice s českým mestom pre zvýšenie príjmov do rozpočtu a potenciálu mesta

Piková, Michaela;
Restricted Czech
  • Published: 01 Jan 2015
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
This thesis deals with the Slovak town Banská Štiavnica in comparison with the Czech town Český Krumlov. The main objective of this thesis is to find deficiencies of Banská Štiavnica within tourist industry and to propound opportunities for increasing revenue and potential benefits based on the comparison of both towns. The thesis in its first part emphasizes the importance of UNESCO in both analyzed towns, through which the outstanding, universal and cultural-historical value is determined. The second part of this thesis deals with comparison methods and through SWOT analysis the opportunities are defined. On the basis of the defined opportunities there is elab...
free text keywords: comparison; SWOT analýza; SWOT analysis; zvýšenie potenciálu mesta; UNESCO; increasing potential benefits; komparácia
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