publication . Bachelor thesis . 2009

Impact of television advertising on children as consumers

Parihuzičová, Veronika;
Restricted Slovak
  • Published: 01 Jan 2009
  • Publisher: Vysoká škola ekonomická v Praze
Abstract
The aim of this thesis work is to determine the impact of television advertising on children as consumers. In this work I start from the basic characteristics and the psychological aspect of the advertising. The endeavor is to study the connection between children and television advertising and to examine, in which areas has the television advertising impact on child consumer. The research was done in Slovakia by written question-form. The informants were schoolchildren at the age of eight to fourteen.
Subjects
acm: ComputingMilieux_MISCELLANEOUS
free text keywords: psychology of advertising; psychologie reklamy; reklama; spotřebitel; dítě; child; consumer; advertising
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