Testimonial a influencer marketing

Master thesis Slovak RESTRICTED
Kúdelková, Andrea;
(2017)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: influencer marketing; reklama; testimonial; social media; sociální média; marketingová komunikace; influential consumer; vlivný spotřebitel; marketing communication; advertising

The topic of the diploma thesis is testimonial and influencer marketing. The aim of this work is to find out whether influencer increases the likelihood of purchasing a healthy nutritional product for Slovak women aged 20-40 years, and also whether Peter Sagana as a tes... View more
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