Healthy lifestyle and Czech consumers

Master thesis Czech RESTRICTED
Kubešová, Jana;
(2011)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: zdravý životní styl; zdraví; health; market segmentation; segmentace trhu; healthy lifestyle
    mesheuropmc: population characteristics | geographic locations

This thesis is focused on healthy lifestyle. It concentrates specifically on impact on human health and which lifestyle lives Czech population. This work summarizes the principles of helathy lifestyle and reveals lifestyles of Czech people with market segmentation and M... View more
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