publication . Master thesis . 2011

Healthy lifestyle and Czech consumers

Kubešová, Jana;
Restricted Czech
  • Published: 01 Jan 2011
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
This thesis is focused on healthy lifestyle. It concentrates specifically on impact on human health and which lifestyle lives Czech population. This work summarizes the principles of helathy lifestyle and reveals lifestyles of Czech people with market segmentation and MML-TGI data in the practical part. This can help firms in targeting and addressing people within healthy lifestyle.
Subjects
Medical Subject Headings: geographic locationspopulation characteristics
free text keywords: zdravý životní styl; zdraví; health; market segmentation; segmentace trhu; healthy lifestyle
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