This thesis is focused on healthy lifestyle. It concentrates specifically on impact on human health and which lifestyle lives Czech population. This work summarizes the principles of helathy lifestyle and reveals lifestyles of Czech people with market segmentation and MML-TGI data in the practical part. This can help firms in targeting and addressing people within healthy lifestyle.
Medical Subject Headings: geographic locationspopulation characteristics
free text keywords: zdravý životní styl; zdraví; health; market segmentation; segmentace trhu; healthy lifestyle