Postavení firmy McDonald's na trhu v USA

Bachelor thesis Czech RESTRICTED
Holkupová, Jitka;
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: quick service restaurants; SWOT analysis; restaurace rychlého občerstvení; USA; SWOT analýza

This thesis deals with McDonald's and its current position in the U.S. market. The first chapter focuses on the company's history from the very beginnings to the present. It explains what was behind the success of McDonald's and how the company is different from most co... View more
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