publication . Bachelor thesis . 2009

Consumer protection on the drinking water market

Kosová, Martina;
Restricted Czech
  • Published: 01 Jan 2009
  • Publisher: Vysoká škola ekonomická v Praze
  • Country: Czech Republic
Abstract
The goal of Bachelor thesis is marketing research on consumer preferences and knowledge in the field of drinking water and also analyze and compare the price of tap water and bottled water. The theoretical part describes how the consumer market with drinking water is protected in the Czech Republic. They compared the advantages and disadvantages of both types of drinking water.
Subjects
Medical Subject Headings: health care economics and organizations
free text keywords: drinking water from public water main; cenová analýza; consumer protection; price analysis; ochrana spotřebitele; pitná voda z veřejného vodovodu; marketing research; balená voda; bottled water; marketingový výzkum
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