Consumer protection on the drinking water market

Bachelor thesis Czech RESTRICTED
Kosová, Martina;
(2009)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: drinking water from public water main; cenová analýza; consumer protection; price analysis; ochrana spotřebitele; pitná voda z veřejného vodovodu; marketing research; balená voda; bottled water; marketingový výzkum
    mesheuropmc: health care economics and organizations

The goal of Bachelor thesis is marketing research on consumer preferences and knowledge in the field of drinking water and also analyze and compare the price of tap water and bottled water. The theoretical part describes how the consumer market with drinking water is pr... View more
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