Typologie zákazníků v oblasti módy

Master thesis Czech RESTRICTED
Rajnochová, Radka; (2012)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Segmentation; Fashion; Móda; Nákupní chování; Segmentace; Consumer behaviour

This Master's Thesis is focusing on the typology of consumers in the apparel industry. The thesis is comparing two different typologies. The first one is based on the data of the project Fashion 2012, the second one on the analysis of data MML-TGI. The thesis is also in... View more
Share - Bookmark