Arts Management - marketingová strategie symfonického tělesa (Filharmonie mladých Praha)

Master thesis Czech RESTRICTED
Fröhlich, Vojtěch;
(2009)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: arts management; strategický marketing; strategic marketing; symfonický orchestr; arts marketing; management umění; marketing umění; symphony orchestra

Goal of this diploma thesis is to create a marketing strategy of the Prague Youth Philharmonic symphony orchestra including marketing concept definition, audience research and marketing communication project. The marketing strategy proceeds from internal and external SW... View more
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