Marketing Strategy of YouTube in the Czech Republic

Master thesis English RESTRICTED
Hurychová, Andrea;
(2012)
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: Social media; multi-screening; Internet trends; YouTube; Internet; Multi-screening; Sociální media; Online video advertising

The goals of the thesis are to present YouTube in the Czech Republic, to discuss its entire business model, analyze the main local competitors and mostly to suggest marketing strategy that will strengthen the position of YouTube as an online medium. The current trends i... View more
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