Marketing mix - project of a textbook for business academies

Master thesis Czech RESTRICTED
Zatloukalová, Zuzana;
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: business academy; marketingový mix; product; učebnice; výuka; price; obchodní akademie; textbook; propagace; sbírka úloh; výrobek; exercise book; place; teaching; promotion; cena; distribuce; marketing mix
    acm: ComputingMilieux_COMPUTERSANDEDUCATION

The thesis deals with project of a textbook for business academies. The theme of the chapter of the textbook is marketing mix. The project is made in such a way the students get total information on these problems. The extant of the theme is intended for students of hig... View more
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