Multiple Brand Celebrity Endorsement: Případová studie David Beckham

Bachelor thesis Czech RESTRICTED
Hiblerová, Adéla (2017)
  • Subject: David Beckham; multiple brand celebrity endorsement; Celebrity endorsement; značka; celebrita; Brand; Multiple Brand Celebrity Endorsement; Celebrity

The Bachelor's Thesis on the topic of Multiple Brand Celebrity Endorsement: David Beckham Case Study focuses primarily on the issue of multiple endorsement of a number of brands by one celebrity. To be able to put this topic into perspective does this thesis begin with ... View more
Share - Bookmark