Analýza sortimentu

Master thesis Slovak RESTRICTED
Tobiaš, Marek;
  • Publisher: Vysoká škola ekonomická v Praze
  • Subject: marketingový mix; product assortment; sortiment; marketingové prostředí; marketing environment; marketing mix

This theses describes marketing and its importance for business, it also describes marketing environment and marketing mix with its ingredients. These theoretical bases are applied afterwards in the practice part of theses, which is focused on ice-cream market in Czech ... View more
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